Senior / Lead Product Designer · CRM, Payments, Design Systems
Building the systems
that move work, close
deals, and
earn trust.
About me
I design the high-stakes, regulated, and financial parts of software, the parts people can't afford to get wrong. Deep experience across CRM, payments, insurance, and telecom, most recently leading design for core CRM and payments work at Compass. I use AI as a working method: a way to move faster while judgment and craft still lead.
Selected projects
Designing a unified CRM that lifted usage 20%
Three separate initiatives, shipped over roughly two years: relationship statuses, redesigned filtering, and a rebuilt contact detail page.
+20% YoY increase in CRM usage
Prompt Coach: designing the human side of AI
Conceived and prototyped in 72 hours at an internal hackathon, guiding agents through a workflow so AI-generated copy sounded like them, not a machine. Won the #MoveFast Award; refined and shipped to production by a teammate.
72 hrs concept to production-ready
Building a design system across global insurance products
Built from zero to one, as a team of two, across agent, employee, and customer products in U.S. and global markets.
2 companies Liberty Mutual and Safeco, one system
Designing payment flows projected to save company $1M
Agent-only flow pairing a 2.99% card surcharge with a flat $1 ACH alternative, aligning product, engineering, and finance on the same tradeoffs.
$878K–$1.03M projected annual savings
Rebuilding the agent profile: from legacy system to acquisition-ready platform
Redesign finalized and approved by engineering in support of the Compass and @properties merger, built to hold up across two data models.
68 fields structured for the first time
RIF Surfer: designing for the worst week of someone's life
Built solo after my own layoff, using Claude as a development partner throughout, consolidating unemployment, health coverage, SNAP, and rental assistance by state.
148K+ LinkedIn impressions
What collaborators say
"Amanda is one of the most influential designers I have ever worked with. She influences partner teams, defines reusable systems, and brings a collaborative style that makes everyone want to work with her. Any team would be lucky to have her."
Ryan Gachet, Design Leader · formerly Twilio, Curology, Liberty Mutual
"Amanda has nurtured our team with supportive feedback, humor, and an easy manner that has driven our success. The rise in NPS speaks for itself."
Jennifer Bailey, Senior Product Designer · Liberty Mutual Insurance
About
A career built on paying attention.
- Compass2021 – 2026
- Liberty Mutual Insurance2017 – 2021
- AT&T2017
- Vertafore2015 – 2016
- Soak DesignOngoing
I'm a design leader who thrives at the intersection of systems, story, and human behavior. I bring clarity to complex ecosystems, shaping products, platforms, and design systems that scale with intention. My work spans startups and enterprise organizations, translating ambiguity into aligned, user-centered experiences that empower both teams and customers.
I've designed in the age of AI, including an AI tool I conceived during a hackathon that was later refined and taken to production by another designer on my team. I use AI in my process to prototype faster and ask sharper questions, while thinking carefully about what it means to build experiences that are intuitive, trustworthy, and genuinely human-centered.
Rooted in visual craft and driven by deep observation, I build with dedication, collaborate without ego, and believe the most impactful design emerges from understanding people first. Outside of in-house work, I run Soak Design, an independent practice, and I'm currently open to Senior or Lead Product Designer roles at product companies with a real premise, as well as fractional and consulting engagements. If you're building something meaningful and want design that is both thoughtful and resilient, I'd love to connect.